Markup Percentage Calculator
Markup is the extra amount as a percent of cost. Cost 100 and selling price 150 is a 50% markup. Margin on the same numbers is 33.333%, because margin divides by price.
How this is calculated
Markup percent is profit divided by cost. A selling price from markup is cost multiplied by one plus the rate.
markup % = ((price − cost) / cost) × 100
- From cost 100 and price 150, markup is 50 / 100 × 100 = 50%.
- From cost 80 and 25% markup, price is 80 × 1.25 = 100.
- Cost 150 and price 200 is a 33.333% markup, and a 25% margin.
This is the what-percent formula with cost as the whole. Margin uses selling price as the whole instead.
Not the same as
Markup and margin use the same profit amount and different denominators.
- Margin Margin divides by selling price, not cost. The same 50 profit on a 200 price is 25% margin, not 50%. Open the margin calculator
Related tools
Markup questions
50%. The extra 50 is half of the cost.
100. 80 × 1.25 = 100.
No. On cost 100 and price 150, markup is 50% and margin is 33.333%.
The formula matches an increase from cost to price. This page keeps cost and price labels and can also build a price from a markup percent.
No. Markup divides by cost.
33.333…%. 50 / 150 × 100.