How this is calculated

Profit is revenue minus cost. Divide that profit by cost for markup, and by revenue for margin.

profit = revenue − cost; on cost = profit / cost × 100; on revenue = profit / revenue × 100

  1. Cost 150 and revenue 200: profit is 50.
  2. On cost: 50 / 150 × 100 = 33.333…%.
  3. On revenue: 50 / 200 × 100 = 25%.

A loss is a negative profit. The percentages then come out negative as well.

Not the same as

This page reports both rates. The dedicated tools focus on one rate and can also solve for price.

Profit-percentage questions

Profit is 50, which is 33.333…% on cost and 25% on revenue.

Profit on cost is markup. Profit on revenue is margin.

Open the markup calculator

Profit 50, 50% on cost, 33.333…% on revenue.

Profit 20, 25% on cost, 20% on revenue.

Profit is negative. The percentages are negative too, which is a loss rate.